Future lifestyles in Europe and in the United States in 2020
EFFLA is looking to review the Horizon 2020 objectives and the related grand challenges in light of foresight with a long-term horizon. The intention of this research is to provide EFFLA with detailed understanding of key lifestyle trends in both Europe and the United States that are likely to challenge and change the current paradigm, societal structures, values, attitudes and practices in the long-term.
This research, done by Wevolve, a Helsinki and New York based research and strategy agency, consolidates the existing information and research material, such as reports, articles, trend publications, research articles and other existing information of the relevant shifts and trends. It identifies the key macro drivers of change and maps the relevant lifestyle shifts in values, attitudes and behaviors. The four key future lifestyle trends are Augmented and Programmed Lives, Culture of Production and Sharing, Resilient and Proactive Citizens, and The Quest for Purpose. All trends include relevant subthemes. Below is a summary of the main findings.
ORBIS is powered by ESPAS, the European Strategy and Policy Analysis System, a unique inter-institutional project aimed at strengthening the EU's efforts in the crucial area of forward planning. ESPAS brings together the European Commission, the European Parliament, the Secretariat General of the Council of the European Union and the European External Action Service to strengthen the Union's collective administrative capacity to identify and analyse the key trends and challenges, and the resulting policy choices, which are likely to confront Europe and the wider world in the decades ahead.