Emerging artificial intelligence (AI) tools will provide propagandists radically enhanced capabilities to manipulate human minds. Human cognition is a complex system, and AI tools are very good at decoding complex systems. Interactions on social media, browsing the Internet, and even grocery shopping provide thousands of data points from which technologists can build psychological profiles on nearly every citizen. When provided rich databases of information about us, machines will know our personalities, wants, needs, annoyances, and fears better than we know them ourselves. Over the next few years, MADCOMs—the integration of AI systems into machine-driven communications tools for use in computational propaganda—will gain enhanced ability to influence people, tailoring persuasive, distracting, or intimidating messaging toward individuals based on their unique personalities and backgrounds, a form of highly personalized propaganda.
ORBIS is powered by ESPAS, the European Strategy and Policy Analysis System, a unique inter-institutional project aimed at strengthening the EU's efforts in the crucial area of forward planning. ESPAS brings together the European Commission, the European Parliament, the Secretariat General of the Council of the European Union and the European External Action Service to strengthen the Union's collective administrative capacity to identify and analyse the key trends and challenges, and the resulting policy choices, which are likely to confront Europe and the wider world in the decades ahead.