Abstract in English:
The reach and speed of the Internet and social media have escalated the potential impact of disinformation. Increases in data transmission capacity coupled with a shift towards programmatic advertising have resulted in a precipitous decrease in the ability of traditional journalism to mediate the quality of public information. Conventional journalism has been partially displaced by a torrent of data from an infinite number of originators. Within that torrent is a current of lies and distortions that threatens the integrity of public discourse, debate and democracy.
Raised public awareness is needed to distinguish the real from the false. There are many ways for governments and organisations to counter the threat, but there is no guarantee that even effective counter campaigns can defeat the high volume flow of malicious communications.