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Strategic Analysis

Rebuilding Strategic Thinking

Date of Editorial Board meeting: 
Publication date: 
Thursday, October 18, 2018
Abstract in English: 
Churchill is said to have commented after a particularly undistinguished meal: “The pudding [that’s dessert for us Americans] lacked a theme.” This is also true of the world before us today. If that world is less existentially dangerous than the height of the Cold War, it is scary in its shapelessness. Threats seem to emanate from everywhere, unpredictably, even at a luncheon in San Bernardino or a nightclub in Orlando. It is a world that cries out for old-fashioned strategic analysis as an input to strategy: What is important, what is less so? How do issues connect or relate to each other, and where are the trends taking us? Where and how should we intervene, and where should we disengage? What are the important investments to make? What should we be aiming for a decade hence?
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